Celebrating Motherhood - Angels Clinic
Brand Design, Video, Print Design
Angels Clinic is a women’s clinic that helps women in need to have their child. They are one of the few clinics that actually gives women free medical care for their pregnancy, even birth. These services are expensive to provide and in preparing to host their third annual gala, they brought the Sherwood team in to help them share their story. After our first strategy session with their team, we helped them to articulate what was truly at the heart of this effort. They wanted the gala to be a celebration of the noble, bold choice that a woman makes when she decides to have a child. It would be a celebration of motherhood. We wouldn’t be celebrating Angels Clinic, but directly celebrating the women who’ve given their children life.
“Profitable business is losing its place as a force for good. We’re going to help claim it back”
We knew that this gala wasn’t going to be about celebrating Angels Clinic, but directly celebrating the women who’ve given their children life. We’d invite the community to celebrate their victories and to participate in more.
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